B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- viewability for Ukrainian e-commerce brand (2023)
The baseline viewability rate for the Ukrainian e-commerce brand's campaign was 47%.
- Baseline/starting point metric before campaign optimization
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
RegisTeam
Primary
Tier A
https://registeam.net/measuring-display-advertising-an-expert-approach/ ↗
Source Article
Expert measurement of media advertising effectiveness | RegisTeam
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Plain Text
Ukrainian e-commerce brand: 47% viewability. Source: RegisTeam (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-advertising-viewability-2023
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<blockquote cite="https://lighthousedata.io/data/display-advertising-viewability-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- viewability for Ukrainian e-commerce brand<br><small>Source: RegisTeam (2023) · <a href="https://lighthousedata.io/data/display-advertising-viewability-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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