B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- viewability for viewability: mobile in-app (2026)
In 2026 benchmarks, the programmatic ad viewability rate for mobile in-app placements is 67%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
dominanzadigitale.it
Primary
Tier B
https://dominanzadigitale.it/monitoraggio-e-ottimizzazione-delle-campagne-di-programmatic-advertisin… ↗
Source Article
Monitoraggio e ottimizzazione delle campagne di programmatic advertising: la guida definitiva 2026 - Dominanza Digitale | Performance e IA Marketing
Il monitoraggio e ottimizzazione delle campagne di programmatic advertising non è un’attività opzionale: è la differenza tra un budget che genera profitto e un budget che scompare nel nulla. E i dati 2026 lo confermano senza margine di dubbio: il 66% dei marketer dichiara che l’esecuzione frammentat…
Also cited by
tvtechnology.com
https://www.tvtechnology.com/
2026-08-16
exchangewire.com
https://www.exchangewire.com/
2026-08-16
Original Research
dominanzadigitale.it
· Original study ↗
Methodology
Multilingual extraction (lang=it); original metric: viewability
Segmentation
Industrymarketing
Cite this stat
Plain Text
viewability: mobile in-app: 67% viewability. Source: dominanzadigitale.it (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viewability-2026
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<blockquote cite="https://lighthousedata.io/data/viewability-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- viewability for viewability: mobile in-app<br><small>Source: dominanzadigitale.it (2026) · <a href="https://lighthousedata.io/data/viewability-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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