B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- viewability for European display advertising (Q2 2021)
The average viewability rate for display ads across all surveyed European markets was 57% in Q2 2021 according to Meetrics.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
Q2 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
admonkey.pl
Primary
Tier A
https://admonkey.pl/96647-2/ ↗
Source Article
Wskaźniki reklam wideo w II kwartale w Polsce w dół, reklamy display - stabilne [Raport Meetrics Q2/2021]
Średni współczynnik widoczności (viewability) reklam displayowych pozostaje na polskim rynku po II kwartale ieżącego roku na identycznym poziomie jak kwartał wcześniej, podczas gdy reklamy wideo są o kilka punktów procentowych mniej widoczne w porównaniu z I kwartałem.
W II kwartale bieżącego roku ś…
Original Research
admonkey.pl
· Original study ↗
Methodology
Official report by Meetrics on viewability metrics.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
European display advertising: 57% viewability. Source: admonkey.pl (Q2 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/european-display-ad-viewability-q2-2021
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<blockquote cite="https://lighthousedata.io/data/european-display-ad-viewability-q2-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- viewability for European display advertising<br><small>Source: admonkey.pl (Q2 2021) · <a href="https://lighthousedata.io/data/european-display-ad-viewability-q2-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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