B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- viewability rate for In-Screen Expandables (2022)
In-Screen Expandables achieved a 56% viewability rate in the GumGum Co-op campaign.
- Benchmark was 85%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
GumGum
Primary
Tier B
https://martechseries.com/sales-marketing/programmatic-buying/gumgum-ramps-up-engagement-for-co-op-a… ↗
Source Article
GumGum Ramps Up Engagement for Co-Op Across UK
The campaign delivered stand-out results, turbocharging engagement for Co-op’s summer 2022 food ranges and community fund
GumGum, the contextual-first, digital advertising platform, partnered with leading grocery chain, Co-op, with the aim of supersizing engagement around its summer 2022 food ranges…
Original Research
GumGum
· Original study ↗
Methodology
vs 85% benchmark
Segmentation
Industrymarketing
Cite this stat
Plain Text
In-Screen Expandables: 56% viewability rate. Source: GumGum (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-screen-expandables-viewability
HTML Embed
<blockquote cite="https://lighthousedata.io/data/in-screen-expandables-viewability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- viewability rate for In-Screen Expandables<br><small>Source: GumGum (2022) · <a href="https://lighthousedata.io/data/in-screen-expandables-viewability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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