B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
100%
100% -- viewability rate for smartclip video ads (Q2 2018)
smartclip launched technology that guarantees a 100% viewability rate for multi-screen online video advertising campaigns.
- Guaranteed rate offered by smartclip's technology/billing model rather than an observational measurement across historical campaigns
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
100%
Unit
Percentage
Data Vintage
Q2 2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
smartclip
Primary
Tier A
https://tiinside.com.br/04/07/2018/smartclip-lanca-tecnologia-que-garante-visibilidade-em-multi-tela… ↗
Source Article
smartclip lança tecnologia que garante visibilidade em multi-telas
A smartclip – companhia global especializada na distribuição de publicidade em vídeo multi-telas – lança tecnologia que garante 100% de viewability, importante métrica para campanhas publicitárias em vídeo online. Essa tecnologia, também disponível para formatos de vídeo em "rich media", permite que…
Original Research
smartclip
· Original study ↗
Methodology
Based on IAB Brasil's standard, viewable impressions are counted when 50% of the video format is visible for at least two continuous seconds.
Segmentation
Industrymarketing
Cite this stat
Plain Text
smartclip video ads: 100% viewability rate. Source: smartclip (Q2 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartclip-viewability-technology-launch
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartclip-viewability-technology-launch" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100%</strong> -- viewability rate for smartclip video ads<br><small>Source: smartclip (Q2 2018) · <a href="https://lighthousedata.io/data/smartclip-viewability-technology-launch" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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