B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72.9%
72.9% -- viewability rate for UK mobile-app display (H2 2020)
Viewability within the UK mobile-app display environment reached 72.9% in H2 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72.9%
Unit
Percentage
Data Vintage
H2 2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Integral Ad Science
Primary
Tier A
https://integralads.com/uk/news/uk-media-quality-impacted-by-unprecedented-year-according-to-ias-rep… ↗
Source Article
UK media quality impacted by unprecedented year, according to IAS report
UK media quality impacted by unprecedented year, according to IAS report
The latest Media Quality Report provides global benchmarks for viewability, brand safety and ad fraud across digital environments and channels.
Integral Ad Science (IAS), a global leader in digital ad verification, today releas…
Original Research
Integral Ad Science
· Original study ↗
Methodology
YoY increase of 4.2 percentage points from H2 2019
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK mobile-app display: 72.9% viewability rate. Source: Integral Ad Science (H2 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-viewability-mobile-app-display-h2-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-viewability-mobile-app-display-h2-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.9%</strong> -- viewability rate for UK mobile-app display<br><small>Source: Integral Ad Science (H2 2020) · <a href="https://lighthousedata.io/data/uk-viewability-mobile-app-display-h2-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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