B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73.1%
73.1% -- viewability rate for Gourmet Ads Kitchen Mixer Campaign (2023)
Gourmet Ads achieved a 73.1% viewability rate during the 30-day Kitchen Mixer eCommerce campaign flight.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73.1%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
75
Source
gourmetads.com
Primary
Tier A
https://www.gourmetads.com/case-studies/kitchen-mixer-ecommerce-case-study/ ↗
Source Article
Kitchen Mixer eCommerce Case Study | Gourmet Ads
Advertiser Objectives
-
Month Long Campaign to Sell Kitchen Stand Mixers
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Drive Online Sales
-
Reach an Audience of people who like to Bake
-
Client Measurement via Last Click Attribution only
Our Solution
Given our clients goal was on driving sales only, we ran two strategies. The first strategy h…
Original Research
gourmetads.com
· Original study ↗
Methodology
Campaign performance metrics based on Last Click Attribution.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Gourmet Ads Kitchen Mixer Campaign: 73.1% viewability rate. Source: gourmetads.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kitchen-mixer-campaign-viewability
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<blockquote cite="https://lighthousedata.io/data/kitchen-mixer-campaign-viewability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73.1%</strong> -- viewability rate for Gourmet Ads Kitchen Mixer Campaign<br><small>Source: gourmetads.com (2023) · <a href="https://lighthousedata.io/data/kitchen-mixer-campaign-viewability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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