B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
67.6%
67.6% -- viewability rate for Indonesia (2024)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67.6%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
79
Source
Integral Ad Science
Primary
Tier A
https://www.contentgrip.com/indonesia-ad-fraud-lowest-ias/ ↗
Source Article
Integral Ad Science Releases Q3 2015 Media Quality Report - Video Advertising Remains a Challenge for Online Advertisers
LONDON, November 13, 2015 /PRNewswire/ --
Integral Ad Science, the leader in quantifying digital media quality, today releases its UK Media Quality Report for Q3 2015. The latest findings show that despite increased investment by the UK's digital advertising industry and greater consumer consumption…
Original Research
Integral Ad Science
· Original study ↗
Methodology
IAS reported data from the 20th edition of the Media Quality Report.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Indonesia: 67.6% viewability rate. Source: Integral Ad Science (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indonesia-desktop-display-viewability-rate-2024
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<blockquote cite="https://lighthousedata.io/data/indonesia-desktop-display-viewability-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67.6%</strong> -- viewability rate for Indonesia<br><small>Source: Integral Ad Science (2024) · <a href="https://lighthousedata.io/data/indonesia-desktop-display-viewability-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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