B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- viewability rate for mid to low-funnel campaigns (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LumenAd
Primary
Tier B
https://lumenad.com/3-viewability-benchmarks-why-its-important/ ↗
Source Article
3 Viewability Benchmarks & Why It’s Important - LumenAd
3 Viewability Benchmarks & Why It’s Important
In the early 2010s, the industry as a whole — brands, agencies, publishers, etc. — realized we all had a big problem: advertisers were buying ads that no one could see.
So, they all got together in 2014/2015, created some standards. Now viewability, the …
Original Research
LumenAd
· Original study ↗
Methodology
Source: LumenAd
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mid to low-funnel campaigns: 70% viewability rate. Source: LumenAd (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viewability-benchmark-mid-low-funnel
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<blockquote cite="https://lighthousedata.io/data/viewability-benchmark-mid-low-funnel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- viewability rate for mid to low-funnel campaigns<br><small>Source: LumenAd (2026) · <a href="https://lighthousedata.io/data/viewability-benchmark-mid-low-funnel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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