B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- viewability rate for EPROFESSIONAL on AdDefend reach (Q2 2019)
The campaign of EPROFESSIONAL on the AdDefend reach achieved a viewability rate of 65%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
Q2 2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdDefend
Primary
Tier B
https://www.addefend.com/en/adv-ertiser/2020/outstanding-user-quality/ ↗
Source Article
Case study demonstrates an outstanding user quality » AdDefend.com
Original Research
AdDefend
· Original study ↗
Methodology
Above average compared to Germany's average of 57% (Meetrics)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
EPROFESSIONAL on AdDefend reach: 65% viewability rate. Source: AdDefend (Q2 2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eprofessional-addefend-viewability-rate
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<blockquote cite="https://lighthousedata.io/data/eprofessional-addefend-viewability-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- viewability rate for EPROFESSIONAL on AdDefend reach<br><small>Source: AdDefend (Q2 2019) · <a href="https://lighthousedata.io/data/eprofessional-addefend-viewability-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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