B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

65.2%

65.2% -- viewability rate for ScrollX campaigns (2018)

Name: Viewability Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-17

2018 · n=200 · Bonzai

ScrollX ad formats achieved a 65.2% viewability rate according to IAS.

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Attribution: Bonzai View source

Lighthouse Research Team

Last verified: 2026-07-17 · How we verify data →

Source verified Evidence graded

Value

65.2%

Unit

Percentage

Data Vintage

2018

Entity

ScrollX campaigns

Sample Size

200

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Bonzai Primary Tier A

https://www.bonzai.co/autoinspiration/ ↗

Confidence: 54/100 Vintage: 2018 Channel: Cc Extraction

Source Article

Auto Inspiration

Create Immersive Display Campaigns Across the Purchase Journey More than 50 car manufacturers sell vehicles in Australia, and consumers have more choice than ever before. In this crowded marketplace, the pressure is on brands to find smarter ways to cut through the noise. To help rev up your auto st…

Original Research

Bonzai · Original study ↗

Methodology

According to IAS

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

ScrollX campaigns: 65.2% viewability rate. Source: Bonzai (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-viewability-scrollx-65-2

HTML Embed

<blockquote cite="https://lighthousedata.io/data/high-viewability-scrollx-65-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65.2%</strong> -- viewability rate for ScrollX campaigns<br><small>Source: Bonzai (2018) · <a href="https://lighthousedata.io/data/high-viewability-scrollx-65-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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