B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- viewability rate for Below-the-fold display placements (2026)
Below-the-fold display placements may achieve a viewability rate of 40–50%.
- Viewability is a benchmark range (40–50%)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
clarigital.com
Primary
Tier C
https://www.clarigital.com/codex/programmatic/programmatic-measurement/ ↗
Source Article
Programmatic Measurement: Viewability, | Digital Codex
The Programmatic Measurement Framework
Programmatic measurement answers three questions: Was the ad delivered? Was the ad seen? Did the ad contribute to a measurable outcome? Each question requires different measurement methodology and different data sources.
| Question | Metric | Data Source | Limi…
Original Research
clarigital.com
· Original study ↗
Methodology
Source reports range 40–50%; midpoint 45% used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Below-the-fold display placements: 40% viewability rate. Source: clarigital.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/below-fold-display-viewability-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/below-fold-display-viewability-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- viewability rate for Below-the-fold display placements<br><small>Source: clarigital.com (2026) · <a href="https://lighthousedata.io/data/below-fold-display-viewability-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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