B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
99.1%
99.1% -- viewability rate for Coca-Cola (2024)
The Coca-Cola campaign achieved a 99.10% viewability rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
99.1%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Potensus
Primary
Tier B
https://potensus.com/blog/coca-cola-rings-of-magic-case-study/ ↗
Source Article
Potensus - Connecting Brands with Casual Gamers
Objective
Coca-Cola aimed to deeply connect with Gen Z and young adults during their most high-focus moments—whether they were intensely gaming, coding, or studying to meet a deadline. The primary goal was to position Coca-Cola as the essential, refreshing “pause” that provides the energy boost need…
Original Research
Potensus
· Original study ↗
Methodology
Brand campaign case study; casual gaming ad format
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Coca-Cola: 99.1% viewability rate. Source: Potensus (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coca-cola-campaign-viewability-2024
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<blockquote cite="https://lighthousedata.io/data/coca-cola-campaign-viewability-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>99.1%</strong> -- viewability rate for Coca-Cola<br><small>Source: Potensus (2024) · <a href="https://lighthousedata.io/data/coca-cola-campaign-viewability-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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