B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- viewability rate for Web (global) (2016)
Google reported that viewability levels across the web reached 66% in 2016.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Google
Primary
Tier B
https://www.google.com/youtube/press/ ↗
Source Article
Analytics: Google sheds more light on viewability with ‘Unique Reach’ metric
Google has launched two new ad features to give advertisers more clarity on whether their campaigns are engaging with consumers: “Unique Reach” and “Watch Time”.
With “Unique Reach”, customers should be able to see “the number of unique users and the average number of page views per user on all devi…
Original Research
Google
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Web (global): 66% viewability rate. Source: Google (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/web-viewability-2016
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<blockquote cite="https://lighthousedata.io/data/web-viewability-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- viewability rate for Web (global)<br><small>Source: Google (2016) · <a href="https://lighthousedata.io/data/web-viewability-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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