B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- viewability rate for Global rich media ads served by DG MediaMind (2012-09)
63% of rich media ads served worldwide by DG MediaMind in September 2012 were considered viewable.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2012-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.emarketer.com/Article.aspx?R=1009740 ↗
Source Article
Viewability Metric Favors Persistent Rich Media Formats
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global rich media ads served by DG MediaMind: 63% viewability rate. Source: eMarketer (2012-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-rich-media-ad-viewability-2012
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<blockquote cite="https://lighthousedata.io/data/global-rich-media-ad-viewability-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- viewability rate for Global rich media ads served by DG MediaMind<br><small>Source: eMarketer (2012-09) · <a href="https://lighthousedata.io/data/global-rich-media-ad-viewability-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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