B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70.9%
70.9% -- viewability rate for Australia (mobile web video) (H2 2019)
In Australia, mobile web video inventory achieved a viewability rate of 70.9% in the second half of 2019.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70.9%
Unit
Percentage
Data Vintage
H2 2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
Integral Ad Science
Primary
Tier B
https://integralads.com/apac/insider/australia-ranks-first-for-brand-safety-in-mobile-ias-media-qual… ↗
Source Article
Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report
Australia has come in first for brand safety in mobile because of a sophisticated local ecosystem of advertisers, publishers, and industry bodies championing initiatives such as ads.txt.
That means advertisers have prioritized clean impressions and publishers to deliver relevant engaging content and…
Also cited by
statista.com
https://www.statista.com/
2026-08-19
exchangewire.com
https://www.exchangewire.com/
2026-08-19
Original Research
Integral Ad Science
· Original study ↗
Methodology
Integral Ad Science’s Media Quality Report (MQR)
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australia (mobile web video): 70.9% viewability rate. Source: Integral Ad Science (H2 2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-mobile-web-video-viewability-h2-2019
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<blockquote cite="https://lighthousedata.io/data/australia-mobile-web-video-viewability-h2-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70.9%</strong> -- viewability rate for Australia (mobile web video)<br><small>Source: Integral Ad Science (H2 2019) · <a href="https://lighthousedata.io/data/australia-mobile-web-video-viewability-h2-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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