B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

71.7%

71.7% -- viewability rate for Australia (desktop display) (H2 2019)

Name: Viewability Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

H2 2019 · Integral Ad Science

Australia's desktop display viewability rate stood at 71.7% in the second half of 2019.

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Attribution: Integral Ad Science View source

Lighthouse Research Team

Last verified: 2026-08-10 · How we verify data →

Source verified Evidence graded

Value

71.7%

Unit

Percentage

Data Vintage

H2 2019

Entity

Australia (desktop display)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Integral Ad Science Primary Tier B

https://integralads.com/apac/insider/australia-ranks-first-for-brand-safety-in-mobile-ias-media-qual… ↗

Confidence: 51/100 Vintage: H2 2019 Channel: Common Crawl

Source Article

Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report

Australia has come in first for brand safety in mobile because of a sophisticated local ecosystem of advertisers, publishers, and industry bodies championing initiatives such as ads.txt. That means advertisers have prioritized clean impressions and publishers to deliver relevant engaging content and…

Original Research

Integral Ad Science · Original study ↗

Methodology

Integral Ad Science’s Media Quality Report (MQR)

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Australia (desktop display): 71.7% viewability rate. Source: Integral Ad Science (H2 2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-desktop-display-viewability-h2-2019

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<blockquote cite="https://lighthousedata.io/data/australia-desktop-display-viewability-h2-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71.7%</strong> -- viewability rate for Australia (desktop display)<br><small>Source: Integral Ad Science (H2 2019) · <a href="https://lighthousedata.io/data/australia-desktop-display-viewability-h2-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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