B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77.7%
77.7% -- viewability rate for Australia desktop video ads (H1 2019)
Australia recorded a 77.7% viewability rate for desktop video ads in the first half of 2019, ranking second-highest globally.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
77.7%
Unit
Percentage
Data Vintage
H1 2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
86
Source
Integral Ad Science
Primary
Tier A
https://integralads.com/apac/insider/australia-leads-the-world-for-mobile-ad-view-time/ ↗
Source Article
70+ Video Marketing Statistics for 2026 (Data + Sources)
Global spending on digital video advertising has surpassed $214 billion, and 91% of businesses now use video as a marketing tool. These are the video marketing statistics that define the market in 2026, pulled from primary research and industry reports so you can build a strategy backed by current d…
Original Research
Integral Ad Science
· Original study ↗
Methodology
Integral Ad Science global Media Quality Report
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Australia desktop video ads: 77.7% viewability rate. Source: Integral Ad Science (H1 2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-desktop-video-viewability-rate-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/australia-desktop-video-viewability-rate-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77.7%</strong> -- viewability rate for Australia desktop video ads<br><small>Source: Integral Ad Science (H1 2019) · <a href="https://lighthousedata.io/data/australia-desktop-video-viewability-rate-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.