B
Evidence Grade B
Graded
under review
Safe to Cite
Current
65%
65% -- viewability rate for Viber (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Rakuten Advertising
Primary
Tier A
https://blog.rakutenadvertising.com/en-au/marketing-strategies/rakuten-viber-increasing-reach/?utm_c… ↗
Source Article
Increasing Reach with Rakuten Viber | Rakuten Advertising Blog
Increasing Reach with Rakuten Viber
Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from.
As mobile continues its rise as the device of choice for consumers across the globe, advertisers can leverage the Rakute…
Original Research
Rakuten Advertising
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Viber: 65% viewability rate. Source: Rakuten Advertising (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viber-global-viewability
HTML Embed
<blockquote cite="https://lighthousedata.io/data/viber-global-viewability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- viewability rate for Viber<br><small>Source: Rakuten Advertising (2026) · <a href="https://lighthousedata.io/data/viber-global-viewability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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