B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73.7%
73.7% -- viewability rate for global mobile web video (H2 2020)
Worldwide mobile web video viewability reached 73.7% in H2 2020.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73.7%
Unit
Percentage
Data Vintage
H2 2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Source
brandequity.economictimes.indiatimes.com
Primary
Tier A
https://brandequity.economictimes.indiatimes.com/news/research/mobile-web-video-witnesses-73-7-viewa… ↗
Source Article
Mobile web video witnesses 73.7% viewability worldwide: IAS Report
- Research
- 4 min read
Mobile web video witnesses 73.7% viewability worldwide: IAS Report
The media quality report provided global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels...
Integral Ad Science has released its Media Quality Re…
Original Research
brandequity.economictimes.indiatimes.com
· Original study ↗
Methodology
Integral Ad Science Media Quality Report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global mobile web video: 73.7% viewability rate. Source: brandequity.economictimes.indiatimes.com (H2 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-web-video-viewability-2020
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<blockquote cite="https://lighthousedata.io/data/mobile-web-video-viewability-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73.7%</strong> -- viewability rate for global mobile web video<br><small>Source: brandequity.economictimes.indiatimes.com (H2 2020) · <a href="https://lighthousedata.io/data/mobile-web-video-viewability-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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