B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
80%
80% -- viewability rate for PubMatic High Viewability Video Auction Package (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
80
Source
PubMatic
Primary
Tier A
https://pubmatic.com/auction-packages/apac/high-viewability-video-hk/ ↗
Source Article
High Viewability Video Auction Packages | PubMatic
Our High Viewability Video Auction Package pulls together online video and CTV supply that has been vetted by PubMatic’s inventory quality team, curated to deliver viewability rates of 80%+.
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Original Research
PubMatic
· Original study ↗
Methodology
Vetted by PubMatic’s inventory quality team.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
PubMatic High Viewability Video Auction Package: 80% viewability rate. Source: PubMatic (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-viewability-video-rates-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/high-viewability-video-rates-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- viewability rate for PubMatic High Viewability Video Auction Package<br><small>Source: PubMatic (2023) · <a href="https://lighthousedata.io/data/high-viewability-video-rates-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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