B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57.6%
57.6% -- viewability rate for mobile web display ads in the UK (H1 2018)
In the UK during H1 2018, 57.6% of mobile web display ads met minimum MRC viewability standards.
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
57.6%
Unit
Percentage
Data Vintage
H1 2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Integral Ad Science
Primary
Tier A
https://mobilemarketingmagazine.com/uk-ad-viewability-levels-now-at-its-highest-ever/ ↗
Source Article
UK ad viewability levels now at its highest ever - Mobile Marketing Magazine
UK ad viewability levels now at its highest ever
- Tuesday, September 25th, 2018
- Share this article:
Viewability in the UK reached an all-time high in the first half of 2018 – with 63.4 per cent of ads meeting the minimum viewability standards set out by the Media Ratings Council (MRC).
According …
Original Research
Integral Ad Science
· Original study ↗
Methodology
Integral Ad Science bi-annual media quality report
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
mobile web display ads in the UK: 57.6% viewability rate. Source: Integral Ad Science (H1 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-web-display-viewability-h1-2018
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<blockquote cite="https://lighthousedata.io/data/mobile-web-display-viewability-h1-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57.6%</strong> -- viewability rate for mobile web display ads in the UK<br><small>Source: Integral Ad Science (H1 2018) · <a href="https://lighthousedata.io/data/mobile-web-display-viewability-h1-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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