B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
70%
70% -- viewability rate for Opti Digital publisher network (2024)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opti Digital
Primary
Tier A
https://optidigital.com/resources/blog/opti-all-in-one-the-essential-all-inclusive-formula-for-publi… ↗
Source Article
Opti All-in-One: The Essential All-Inclusive Platform | Opti Digital
How can you succeed and find your way in a market flooded with an array of advertising solutions? With all of them meeting the same objective of optimizing revenue, choosing one solution over an another can be a long-winded process for online media publishers such as yourselves. To avoid increasing …
Original Research
Opti Digital
· Original study ↗
Methodology
Company-reported average viewability across its publisher network
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Opti Digital publisher network: 70% viewability rate. Source: Opti Digital (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/opti-all-in-one-viewability-rate
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<blockquote cite="https://lighthousedata.io/data/opti-all-in-one-viewability-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- viewability rate for Opti Digital publisher network<br><small>Source: Opti Digital (2024) · <a href="https://lighthousedata.io/data/opti-all-in-one-viewability-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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