B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- viewability rate for UK display campaigns (Q2 2018)
In Q2 2018, the viewability rate for UK banner ads / display campaigns was 58%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
Q2 2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (4)
Meetrics
Primary
Tier B
https://www.meetrics.com/viewability-benchmarks-q2-2018/ ↗
Source Article
Viewability benchmarks: 42% of all UK display ads were not seen in Q2
Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.
Meetrics’ latest Viewability Benchmarks show that viewability rates for display campaigns maintained the s…
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Original Research
Meetrics
· Original study ↗
Methodology
Meetrics' Viewability Benchmarks use the '50/1' guideline of the IAB and MRC.
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK display campaigns: 58% viewability rate. Source: Meetrics (Q2 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viewability_benchmarks_q2_2018_uk_display
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<blockquote cite="https://lighthousedata.io/data/viewability_benchmarks_q2_2018_uk_display" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- viewability rate for UK display campaigns<br><small>Source: Meetrics (Q2 2018) · <a href="https://lighthousedata.io/data/viewability_benchmarks_q2_2018_uk_display" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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