B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53.6%
53.6% -- viewability rate for US digital advertising (H1 2016)
The digital ad viewability level in the US was 53.6% in H1 2016 according to Integral Ad Science.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
53.6%
Unit
Percentage
Data Vintage
H1 2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
bandt.com.au
Primary
Tier A
https://www.bandt.com.au/more-than-half-of-australias-digital-ads-are-still-unseen/ ↗
Source Article
More Than 50% Of Digital Ads Are Unseen: Integral Ad Science Report
Data and technology company Integral Ad Science (IAS) announced today that more than half of all digital advertising in Australia remains un-viewed.
The report shows that in Australia just 49.3 per cent of display ads are viewable, according to the viewability definition established by the US Media …
Original Research
bandt.com.au
· Original study ↗
Methodology
Comparison to Australia viewability levels.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US digital advertising: 53.6% viewability rate. Source: bandt.com.au (H1 2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-display-ads-viewability-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-display-ads-viewability-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53.6%</strong> -- viewability rate for US digital advertising<br><small>Source: bandt.com.au (H1 2016) · <a href="https://lighthousedata.io/data/us-display-ads-viewability-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.