B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57.4%
57.4% -- viewability rate for display ads in the UK (H1 2016)
In H1 2016, the viewability rate for display ads in the UK was 57.4%.
- Standard defines viewable as 50% of pixels visible for 1 continuous second or more
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57.4%
Unit
Percentage
Data Vintage
H1 2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Integral Ad Science
Primary
Tier A
http://go.integralads.com/mqr-2016h1-au ↗
Source Article
More Than 50% Of Digital Ads Are Unseen: Integral Ad Science Report
Data and technology company Integral Ad Science (IAS) announced today that more than half of all digital advertising in Australia remains un-viewed.
The report shows that in Australia just 49.3 per cent of display ads are viewable, according to the viewability definition established by the US Media …
Original Research
Integral Ad Science
· Original study ↗
Methodology
Based on billions of display and video impressions
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
display ads in the UK: 57.4% viewability rate. Source: Integral Ad Science (H1 2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-display-ads-viewability-h1-2016
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<blockquote cite="https://lighthousedata.io/data/uk-display-ads-viewability-h1-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57.4%</strong> -- viewability rate for display ads in the UK<br><small>Source: Integral Ad Science (H1 2016) · <a href="https://lighthousedata.io/data/uk-display-ads-viewability-h1-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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