B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- viewability rate for digital media (2014)
Digital media viewability levels hover around just 50%, according to some studies cited by Bob Liodice.
- hovering around just 50%
- according to some studies
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
MediaPost
Primary
Tier C
http://www.mediapost.com/publications/article/221739/liodice-digital-is-the-least-accountable-of-med… ↗
Source Article
Liodice: Digital Is The Least Accountable Of Media
- by Steve McClellan , March 18, 2014
Ironically, digital media -- once thought to be the most accountable media -- has turned out to be the least accountable, with viewability levels, according to some studies, hovering around just 50%. That’s got to change or advertisers will pull dollars off the …
Original Research
MediaPost
· Original study ↗
Methodology
According to some studies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital media: 50% viewability rate. Source: MediaPost (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital_media_viewability
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<blockquote cite="https://lighthousedata.io/data/digital_media_viewability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- viewability rate for digital media<br><small>Source: MediaPost (2014) · <a href="https://lighthousedata.io/data/digital_media_viewability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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