B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- viewability rate for Display Ads in Germany (2022)
In 2022, the viewability rate for display ads in Germany was 61% based on DoubleVerify analysis.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
84
Source
DoubleVerify
Primary
Tier A
https://www.house-of-communication.com/de/de/newsroom/blog/2024/02/viewable-reach-displaywerbung-mit… ↗
Source Article
Viewable Reach: Displaywerbung mit Sichtbarkeitsgarantie
Im digitalen Raum konkurrieren immer mehr Marken und Angebote um unsere Aufmerksamkeit. Tausende Werbebotschaften prasseln täglich auf jeden von uns ein. Um sich im Kampf um die Aufmerksamkeit der Konsument:innen noch durchsetzen zu können, müssen Marken deshalb alles daran setzen, ihre Kommunikatio…
Original Research
DoubleVerify
· Original study ↗
Methodology
Analysis conducted by DoubleVerify for the Global Insights Report 2023
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Display Ads in Germany: 61% viewability rate. Source: DoubleVerify (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viewability-rate-display-ads-germany-2022
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<blockquote cite="https://lighthousedata.io/data/viewability-rate-display-ads-germany-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- viewability rate for Display Ads in Germany<br><small>Source: DoubleVerify (2022) · <a href="https://lighthousedata.io/data/viewability-rate-display-ads-germany-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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