Brand Awareness Rate
Statistics & Benchmarks

Verified brand awareness rate data across 7 regions. Sourced from primary research and validated with evidence grading.

72 data points · 7 regions · Updated 2026-10-02

Compare by Region

APAC Region

1 stat
Content Marketers Media
87.000000%
Percentage 2026

Global Region

53 stats
B2B marketers B2B
87.000000%
Percentage 2025
Hudson Square neighborhood finance
80.000000%
Percentage 2026
U.S. shoppers noticing AI-mentioned brands
47.000000%
Percentage 2025-12
Romanian consumers (survey respondents) aware of the RoPay payments and transfers service marketing
54.000000%
Percentage 2026
YouTube viewers marketing
70.000000%
Percentage 2025
Honda (Indonesia) marketing
96.000000%
Percentage 2025
Tokopedia (Indonesia) marketing
95.000000%
Percentage 2025
Samsung (Indonesia) marketing
98.000000%
Percentage 2025
Bank Central Asia (BCA) marketing
93.000000%
Percentage 2025
Shopee (Indonesia) marketing
91.000000%
Percentage 2025
Amazon Music marketing
84.000000%
Percentage 2026
Rain-X (adults aged 45-54) marketing
68.000000%
Percentage 2026
Gen Alpha (Amazon Prime) marketing
70.000000%
Percentage 2025
Spanish brands among Spanish consumers marketing
19.000000%
Percentage 2025
BAFTA marketing
96.000000%
Percentage 2021
BAFTA (UK adults) marketing
96.000000%
Percentage 2021
NCBA Group among Mdundo audience in Kenya marketing
5.000000%
Percentage 2024-11
eBay ecommerce
92.000000%
Percentage 2023
Bumble US marketing
31.000000%
Percentage 2023
Victoria's Secret marketing
87.000000%
Percentage 2023
ChatGPT marketing
40.000000%
Percentage 2023
CHECK24 marketing
90.000000%
Percentage 2023
St. James's Place (UK adults) marketing
32.000000%
Percentage 2024
Yeo Valley Organic marketing
69.000000%
Percentage 2024
Ella's Kitchen marketing
50.000000%
Percentage 2024
Swarovski marketing
60.000000%
Percentage 2024
French Consumers marketing
75.000000%
Percentage 2017
enterprise and B2B marketers
87.000000%
Percentage 2025
Starbucks among respondents
91.000000%
Percentage 2025
Old Pal marketing
15.000000%
Percentage 2022
Maryland cannabis market (12th-ranked brand) marketing
28.000000%
Percentage 2022
Allegro marketing
85.000000%
Percentage 2022
Impossible Foods marketing
74.000000%
Percentage 2021
Apple HomePod marketing
45.000000%
Percentage Q1 2019
Google Home marketing
77.000000%
Percentage Q1 2019
corn seed brands marketing
60.000000%
Percentage 2019
US mobile pay eligible consumers aware of the Apple Card marketing
27.000000%
Percentage 2019
Everie (Canadian cannabis consumers) marketing
1.400000%
Percentage Q1 2020
Tweed (Canopy Growth) marketing
41.000000%
Percentage 2020
Apa Nova marketing
97.000000%
Percentage 2018
Facebook awareness among online Canadians marketing
98.000000%
Percentage 2009-02
Automobile manufacturers' franchised workshops marketing
88.000000%
Percentage 2008-10
Pit-Stop branch workshops marketing
70.000000%
Percentage 2008-10
Independent (freie) workshops as car service point of contact marketing
84.000000%
Percentage 2008-10
average retailer marketing
3.000000%
Percentage 2013
Feeding America marketing
20.000000%
Percentage 2009
America's Second Harvest marketing
22.000000%
Percentage 2009
Chanel marketing
87.000000%
Percentage 2013
Chanel marketing
92.000000%
Percentage 2013
Chanel marketing
94.000000%
Percentage 2013
Location-Based Social Networks (US consumers 12+) marketing
7.000000%
Percentage 2010
Evonik (Germany) marketing
29.000000%
Percentage 2016
Samsung Galaxy Gear (UK consumers) marketing
22.000000%
Percentage 2015

North America Region

1 stat
NCAA Basketball sponsorships Sports
61.000000%
Percentage 2025

Australia Region

1 stat
Amazon Alexa Media
45.000000%
Percentage Q1 2019

UK Region

1 stat
UK consumers aware of Trustpilot ratings and reviews Retail
58.000000%
Percentage 2018-01

IN Region

1 stat
Indian consumers marketing
59.000000%
Percentage 2011

US Region

2 stats
Las Vegas Springs Preserve (Las Vegas residents 25-54) Education
84.000000%
Percentage 2008
Spotify (US consumers) Media
58.000000%
Percentage 2013

Compare Brand Awareness Rate Across Regions

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