B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
98%
98% -- brand awareness rate for Facebook awareness among online Canadians (2009-02)
Facebook had 98% brand awareness among online Canadians in February 2009.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2009-02
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
ZINC Research Inc. / Dufferin Research
Primary
Tier A
https://zincresearch.wordpress.com/2009/03/05/115-million-and-counting-–-facebook-dominates-… ↗
Source Article
11.5 million and counting – Facebook dominates competitors in Canada
Survey shows over 3 in 5 of online Canadians are members of site
Calgary, AB – Over the past year, without a single dime spent on advertising, Facebook has cemented its position as the pre-eminent social networking site in Canada – over 3 in 5 online Canadians are now on Facebook. An ongoing nationa…
Also cited by
Original Research
ZINC Research Inc. / Dufferin Research
· Original study ↗
Methodology
Described as 'almost universal awareness'; ZINC Research/Dufferin Research Voyageur Omnibus online poll of 1,200 Canadians 18+, Feb 18-21, 2009
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook awareness among online Canadians: 98% brand awareness rate. Source: ZINC Research Inc. / Dufferin Research (2009-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-awareness-online-canadians-2009
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<blockquote cite="https://lighthousedata.io/data/facebook-awareness-online-canadians-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- brand awareness rate for Facebook awareness among online Canadians<br><small>Source: ZINC Research Inc. / Dufferin Research (2009-02) · <a href="https://lighthousedata.io/data/facebook-awareness-online-canadians-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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