B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

58%

58% -- brand awareness rate for Spotify (US consumers) (2013)

Name: Brand Awareness Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-17

2013 · The NPD Group

58 percent of respondents to an NPD Group survey were aware of Spotify.

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Attribution: The NPD Group View source

Lighthouse Research Team

Last verified: 2026-09-17 · How we verify data →

Source verified Evidence graded

Value

58%

Unit

Percentage

Data Vintage

2013

Entity

Spotify (US consumers)

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

The NPD Group Primary Tier B

http://www.freshnews.org/feeds/ars-technica?page=7 ↗

Confidence: 53/100 Vintage: 2013 Channel: Common Crawl

Source Article

freshnews

Original Research

The NPD Group · Original study ↗

Methodology

Consumer survey by The NPD Group on awareness of music streaming services, cited by Ars Technica in coverage of Apple's iTunes Radio launch (WWDC 2013). Article adds that half of aware respondents claim to use Spotify regularly (~29% of all respondents).

Methodology documented

Segmentation

IndustryMedia RegionUS RoleAll marketers Channelmulti-channel

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Plain Text

Spotify (US consumers): 58% brand awareness rate. Source: The NPD Group (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spotify-brand-awareness-us-2013

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<blockquote cite="https://lighthousedata.io/data/spotify-brand-awareness-us-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- brand awareness rate for Spotify (US consumers)<br><small>Source: The NPD Group (2013) · <a href="https://lighthousedata.io/data/spotify-brand-awareness-us-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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