B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- brand awareness rate for Amazon Alexa (Q1 2019)
In Australia, brand awareness for Amazon Alexa smart speakers was 45% in Q1 2019.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
Q1 2019
Entity
Sample Size
1,021
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier A
https://www.commercialradio.com.au/Industry-Resources/Media-Releases/2019/2019-05-02-Infinite-Dial-s… ↗
Source Article
Infinite Dial study shows radio strong as podcast and smart speaker use grows
02 May 2019
Infinite Dial study shows radio strong as podcast and smart speaker use grows
Radio has retained its place as the most used audio platform, while awareness and use of podcasts has increased steadily over the past year, and ownership of smart speakers has doubled, according to the finding…
Original Research
Edison Research
· Original study ↗
Methodology
Nationally representative telephone survey of 1,021 people aged 12 and older
Methodology documented
Segmentation
IndustryMedia
RegionAustralia
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Amazon Alexa: 45% brand awareness rate. Source: Edison Research (Q1 2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-alexa-awareness-australia-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-alexa-awareness-australia-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- brand awareness rate for Amazon Alexa<br><small>Source: Edison Research (Q1 2019) · <a href="https://lighthousedata.io/data/amazon-alexa-awareness-australia-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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