B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- brand awareness rate for corn seed brands (2019)
Among surveyed corn growers in eastern Canada, 60% were aware of the various corn seed brands.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stratus Research
Primary
Tier A
https://stratusresearch.com/insights/the-journey-from-corn-seed-brand-awareness-to-use-in-eastern-ca… ↗
Source Article
The Journey from Corn Seed Brand Awareness to Use in Eastern Canada - Stratus Research
During the winter of 2019, Stratus interviewed 300 corn growers in eastern Canada to get their views on the corn seed brands they intend to purchase for 2019. Although brand positioning and effective channel interactions are important, the journey from brand awareness to actual use demonstrates the …
Original Research
Stratus Research
· Original study ↗
Methodology
Stratus survey interviews with 300 corn growers in eastern Canada on intended 2019 purchases
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
corn seed brands: 60% brand awareness rate. Source: Stratus Research (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/corn-seed-brand-awareness-eastern-canada-2019
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<blockquote cite="https://lighthousedata.io/data/corn-seed-brand-awareness-eastern-canada-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- brand awareness rate for corn seed brands<br><small>Source: Stratus Research (2019) · <a href="https://lighthousedata.io/data/corn-seed-brand-awareness-eastern-canada-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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