B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

91%

91% -- brand awareness rate for Shopee (Indonesia) (2025)

2025  · Campaign Asia-Pacific

Shopee achieved a brand awareness rate of 91% in Indonesia according to the Best Southeast Asia Brands 2025 report.

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Attribution: Campaign Asia-Pacific View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Shopee (Indonesia)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Campaign Asia-Pacific Primary Tier A
https://www.campaignindonesia.id/article/50-merek-teratas-indonesia-2025/1925464 ↗
Confidence: 32/100 Vintage: 2025 Channel: Deep Crawl
Source Article
50 merek teratas Indonesia 2025
Samsung berhasil meraih posisi sebagai merek paling disukai konsumen di Indonesia, mengalahkan platform perjalanan Traveloka dan favorit otomotif Honda dalam daftar Best Southeast Asia Brands 2025 dari Campaign Asia-Pacific. Raksasa teknologi ini meraih posisi teratas dengan Best Brand Score sebesar…
Original Research
Campaign Asia-Pacific · Original study ↗

Shopee dropped five places to sixth in Indonesia ranking this year

Methodology documented
Industrymarketing
Plain Text
Shopee (Indonesia): 91% brand awareness rate. Source: Campaign Asia-Pacific (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopee-awareness-indonesia-2025
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<blockquote cite="https://lighthousedata.io/data/shopee-awareness-indonesia-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- brand awareness rate for Shopee (Indonesia)<br><small>Source: Campaign Asia-Pacific (2025) · <a href="https://lighthousedata.io/data/shopee-awareness-indonesia-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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