B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- brand awareness rate for Tweed (Canopy Growth) (2020)
Tweed (Canopy Growth) achieved 41% brand awareness/recognition among current cannabis users in Canada.
- Source states no brand has more than 41% recognition, with Tweed being the #1 brand
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brightfield Group
Primary
Tier B
https://blog.brightfieldgroup.com/top-5-canadian-cannabis-brands-awareness ↗
Source Article
Canada Brand Health: Top Brands by Awareness
The Canadian adult-use market is still very young and Cannabis 2.0 is even younger. Consumers don’t know what to expect from the brand and product landscape that is developing before their eyes. This, coupled with restrictive branding and messaging guidelines, has led to low brand awareness across C…
Original Research
Brightfield Group
· Original study ↗
Methodology
Among current cannabis users in Canada
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tweed (Canopy Growth): 41% brand awareness rate. Source: Brightfield Group (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tweed-brand-awareness-canada
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<blockquote cite="https://lighthousedata.io/data/tweed-brand-awareness-canada" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- brand awareness rate for Tweed (Canopy Growth)<br><small>Source: Brightfield Group (2020) · <a href="https://lighthousedata.io/data/tweed-brand-awareness-canada" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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