B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- brand awareness rate for Indian consumers (2011)
59% of urban Indian consumers could spontaneously name one or more German brands in 2011.
- Limited to urban Indian consumers across 5 major cities (Mumbai, New Delhi, Bengaluru, Chennai, and Pune)
- Measures spontaneous recall of at least one German brand
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2011
Entity
Sample Size
4,000
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
globeone
Primary
Tier B
https://www.afaqs.com/34138_how-indians-perceive-german-brands ↗
Source Article
How Indians perceive German brands?
In a survey commissioned by Germany-based brand and marketing communication consultancy globeone, consumers in 20 cities of China, India, Brazil and Russia were interviewed on their perception of German brands.
The BRIC Branding Survey, a representative survey of German brands in the emerging BRIC c…
Original Research
globeone
· Original study ↗
Methodology
Based on a survey of 4,000 consumers in 20 cities in China, India, Brazil and Russia.
Methodology documented
Segmentation
Industrymarketing
RegionIN
RoleAll marketers
Cite this stat
Plain Text
Indian consumers: 59% brand awareness rate. Source: globeone (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indian_brand_awareness_german_brands
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<blockquote cite="https://lighthousedata.io/data/indian_brand_awareness_german_brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- brand awareness rate for Indian consumers<br><small>Source: globeone (2011) · <a href="https://lighthousedata.io/data/indian_brand_awareness_german_brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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