B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- brand awareness rate for Swarovski (2024)
Swarovski has a brand awareness rate of around 60 percent among jewelry owners in the United States.
- Source states 'around 60 percent' and 'over 60 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Statista
Primary
Tier B
https://www.statista.com/insights/consumer/brand-profiles/3/26/swarovski/united-states/ ↗
Source Article
Statista - The Statistics Portal
Swarovski brand profile in the U.S.
With a brand awareness around 60 percent among jewelry owners in the U.S., Swarovski shows some untapped potential especially with the younger generations. With Gen Z and Millennial consumers, Swarovski’s brand recognition, popularity, and share of ownership are b…
Original Research
Statista
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Swarovski: 60% brand awareness rate. Source: Statista (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/swarovski-brand-awareness-us
HTML Embed
<blockquote cite="https://lighthousedata.io/data/swarovski-brand-awareness-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- brand awareness rate for Swarovski<br><small>Source: Statista (2024) · <a href="https://lighthousedata.io/data/swarovski-brand-awareness-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.