B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- brand awareness rate for Allegro (2022)
According to the 'E-commerce w Polsce 2022' report by Gemius, PBI, and IAB Polska, 85% of surveyed respondents name Allegro first among all e-services.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gemius / Polskie Badania Internetu / IAB Polska
Primary
Tier B
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Source Article
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Original Research
Gemius / Polskie Badania Internetu / IAB Polska
· Original study ↗
Methodology
From 'E-commerce w Polsce 2022' report by Gemius, Polskie Badania Internetu and IAB Polska; share of surveyed users naming Allegro first among e-services
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Allegro: 85% brand awareness rate. Source: Gemius / Polskie Badania Internetu / IAB Polska (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/allegro-brand-awareness-poland-2022
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<blockquote cite="https://lighthousedata.io/data/allegro-brand-awareness-poland-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- brand awareness rate for Allegro<br><small>Source: Gemius / Polskie Badania Internetu / IAB Polska (2022) · <a href="https://lighthousedata.io/data/allegro-brand-awareness-poland-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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