B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- brand awareness rate for YouTube viewers (2025)
Over 70% of YouTube viewers report that YouTube makes them more aware of new brands.
- Self-reported survey metric cited on an agency promotional page without primary study date or methodology details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google/YouTube
Primary
Tier C
https://www.theonlinedirector.com.au/youtube-advertising/ ↗
Source Article
YouTube Ads - The Online Director
YouTube Ads
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- We Focus Our Efforts On Conversions
- Your Own Dedicated Account Manager
- Monthly Face To Face Meetings
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- In-house Adelaide, Australian based Experts
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…
Original Research
Google/YouTube
· Original study ↗
Methodology
Viewer survey claim cited from YouTube/Google advertising materials
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube viewers: 70% brand awareness rate. Source: Google/YouTube (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-70-percent-brand-awareness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-70-percent-brand-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- brand awareness rate for YouTube viewers<br><small>Source: Google/YouTube (2025) · <a href="https://lighthousedata.io/data/youtube-70-percent-brand-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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