B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27%
27% -- brand awareness rate for US mobile pay eligible consumers aware of the Apple Card (2019)
27% of mobile pay eligible US consumers were aware of the Apple Card prior to its release.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
2,029
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Auriemma Group
Primary
Tier A
https://auriemma.group/tag/value-prop/ ↗
Source Article
Value Prop Archives
Original Research
Auriemma Group
· Original study ↗
Methodology
Online survey of 2,029 mobile pay eligible US consumers conducted Apr-May 2019; respondents screened to own an eligible smartphone/wearable and hold a general purpose credit card
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mobile pay eligible consumers aware of the Apple Card: 27% brand awareness rate. Source: Auriemma Group (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-card-awareness-mobile-pay-eligible-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-card-awareness-mobile-pay-eligible-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- brand awareness rate for US mobile pay eligible consumers aware of the Apple Card<br><small>Source: Auriemma Group (2019) · <a href="https://lighthousedata.io/data/apple-card-awareness-mobile-pay-eligible-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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