B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.4%
1.4% -- brand awareness rate for Everie (Canadian cannabis consumers) (Q1 2020)
Brand awareness of Everie among Canadian cannabis consumers was 1.4% as of Q1 2020.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.4%
Unit
Percentage
Data Vintage
Q1 2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brightfield Group
Primary
Tier B
https://blog.brightfieldgroup.com/canadian-cannabis-beverages-progress ↗
Source Article
Canadian Cannabis Beverages: A Work in Progress
Canada’s “Cannabis 2.0” legalization took place in October 2019, and the rollout of edible products began in December or January for most provinces. So, why haven’t we seen much news about the highly anticipated drinkable cannabis products?
Initial Challenges in Cannabis 2.0
First, companies were sl…
Original Research
Brightfield Group
· Original study ↗
Methodology
Consumer survey data reported by Brightfield Group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Everie (Canadian cannabis consumers): 1.4% brand awareness rate. Source: Brightfield Group (Q1 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/everie-brand-awareness-canada-q1-2020
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<blockquote cite="https://lighthousedata.io/data/everie-brand-awareness-canada-q1-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.4%</strong> -- brand awareness rate for Everie (Canadian cannabis consumers)<br><small>Source: Brightfield Group (Q1 2020) · <a href="https://lighthousedata.io/data/everie-brand-awareness-canada-q1-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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