C
Evidence Grade C
Use with Hedging
Dated
74%
74% -- brand awareness rate for Impossible Foods (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Inside Retail
Primary
Tier B
https://insideretail.asia/2022/09/25/recipe-for-success-impossible-foods-eyes-expansion-in-asia/ ↗
Source Article
Recipe for success: Impossible Foods eyes expansion in Asia
Since it debuted its first product, the Impossible Burger back in 2016, Impossible Foods has been on a mission to restore biodiversity and reduce the impact of climate change by transforming the global food system. In 2020, it released its second product, the Impossible Sausage Made From Plants, and…
Original Research
Inside Retail
· Original study ↗
Methodology
Source: Kantar study
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Impossible Foods: 74% brand awareness rate. Source: Inside Retail (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/impossible-foods-singapore-brand-awareness-2021
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<blockquote cite="https://lighthousedata.io/data/impossible-foods-singapore-brand-awareness-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- brand awareness rate for Impossible Foods<br><small>Source: Inside Retail (2021) · <a href="https://lighthousedata.io/data/impossible-foods-singapore-brand-awareness-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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