B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- brand awareness rate for UK consumers aware of Trustpilot ratings and reviews (2018-01)
58% of UK consumers are aware of Trustpilot ratings and reviews.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2018-01
Entity
Sample Size
2,000
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trustpilot / London Research
Primary
Tier A
https://au.business.trustpilot.com/guides-reports/build-trusted-brand/ratings-and-reviews-in-above-t… ↗
Source Article
Ratings and reviews in Above The Line advertising
Original Research
Trustpilot / London Research
· Original study ↗
Methodology
1,162 of 2,000 surveyed consumers said they were aware of Trustpilot ratings and reviews
Methodology documented
Segmentation
IndustryRetail
RegionUK
Cite this stat
Plain Text
UK consumers aware of Trustpilot ratings and reviews: 58% brand awareness rate. Source: Trustpilot / London Research (2018-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trustpilot-awareness-uk-consumers-2018
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<blockquote cite="https://lighthousedata.io/data/trustpilot-awareness-uk-consumers-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- brand awareness rate for UK consumers aware of Trustpilot ratings and reviews<br><small>Source: Trustpilot / London Research (2018-01) · <a href="https://lighthousedata.io/data/trustpilot-awareness-uk-consumers-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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