B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
96%
96% -- brand awareness rate for BAFTA (2021)
In a 2021 national survey of 2,000 participants conducted with YouGov, 96% of the UK adult population were aware of BAFTA.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
96%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier B
https://www.mediaweekawards.co.uk/shortlist-2023 ↗
Source Article
shortlist 2023
SHORTLIST 2023
Media Owner
Media Idea: Launch
Behind Every BAFTA
Digital Cinema Media (DCM)
Client: BAFTA
BAFTA is a world-renowned independent arts charity that discovers, inspires, supports and nurtures new talent across television, films, and games. In a national survey conducted with YouGov in 2…
Original Research
YouGov
· Original study ↗
Methodology
National survey conducted with YouGov in 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BAFTA: 96% brand awareness rate. Source: YouGov (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bahta-uk-adult-awareness-2021
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<blockquote cite="https://lighthousedata.io/data/bahta-uk-adult-awareness-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> -- brand awareness rate for BAFTA<br><small>Source: YouGov (2021) · <a href="https://lighthousedata.io/data/bahta-uk-adult-awareness-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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