B
Evidence Grade B
Graded
under review
Safe to Cite
Current
68%
68% -- brand awareness rate for Rain-X (adults aged 45-54) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vistar Media
Primary
Tier B
https://www.vistarmedia.com/case-studies/rain-x-weather-triggers-dooh ↗
Source Article
Rain-X sees crystal clear results with weather-triggered digital out-of
Original Research
Vistar Media
· Original study ↗
Methodology
Brand study; highest awareness among age 45-54 cohort
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Rain-X (adults aged 45-54): 68% brand awareness rate. Source: Vistar Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rain-x-awareness-45-54
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rain-x-awareness-45-54" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- brand awareness rate for Rain-X (adults aged 45-54)<br><small>Source: Vistar Media (2026) · <a href="https://lighthousedata.io/data/rain-x-awareness-45-54" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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