B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
32%
32% -- brand awareness rate for St. James's Place (UK adults) (2024)
Pre-campaign brand awareness level for St. James's Place in the UK / among target audience was 32%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/case-studies/st-jamess-place-the-sky-art-of-building-a-partnership ↗
Source Article
St. James’s Place: The (Sky) Art of building a partnership
Key Points
- St. James’s Place has been a leading provider of financial advice in the UK for nearly 40 years. Despite success, the brand lacked awareness within the target audience (32%)
- They partnered with Sky Arts to reinforce the brand’s commitment to its ‘Invaluable Advice’ philosophy. They bl…
Original Research
Thinkbox
· Original study ↗
Methodology
Pre-campaign brand awareness in the UK, measured before sponsorship launched on 1 April 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
St. James's Place (UK adults): 32% brand awareness rate. Source: Thinkbox (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/st-james-place-brand-awareness-uk-32-percent
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<blockquote cite="https://lighthousedata.io/data/st-james-place-brand-awareness-uk-32-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- brand awareness rate for St. James's Place (UK adults)<br><small>Source: Thinkbox (2024) · <a href="https://lighthousedata.io/data/st-james-place-brand-awareness-uk-32-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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