B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
96%
96% -- brand awareness rate for BAFTA (UK adults) (2021)
In a 2021 national survey of 2,000 participants conducted by YouGov, 96% of the UK adult population were aware of BAFTA.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
96%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier B
https://www.mediaweekawards.co.uk/results-2023 ↗
Source Article
Results 2023
Results 2023
Media Owner
Media Idea: Launch
Stopping the UK's biggest Heart
Global & PHD
Client: British Heart Foundation
To announce the British Heart Foundation's largest ever research grant into inherited heart muscle diseases, we wanted to highlight the unexpected nature of heart disease with a …
Original Research
YouGov
· Original study ↗
Methodology
National YouGov survey of 2,000 participants
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BAFTA (UK adults): 96% brand awareness rate. Source: YouGov (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bafta-uk-adult-awareness-2021
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<blockquote cite="https://lighthousedata.io/data/bafta-uk-adult-awareness-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> -- brand awareness rate for BAFTA (UK adults)<br><small>Source: YouGov (2021) · <a href="https://lighthousedata.io/data/bafta-uk-adult-awareness-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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