B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- brand awareness rate for Starbucks among respondents (2025)
In a nationally representative survey of Americans, about 91% of real respondents reported having heard of Starbucks.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Verasight
Primary
Tier A
https://www.quirks.com/articles/versasight-virtual-global-session-the-limits-of-synthetic-data-for-c… ↗
Source Article
Versasight Virtual Global Session: The limits of synthetic data for consumer research | Articles
The limits of synthetic data for consumer research.
Editor's note: This article is an automated speech-to-text transcription, edited lightly for clarity.
Synthetic data has some great qualities and some concerning qualities. Verasight set out to find out exactly what is great about synthetic data an…
Original Research
Verasight
· Original study ↗
Methodology
Percentage of respondents who say they are aware of Starbucks.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Starbucks among respondents: 91% brand awareness rate. Source: Verasight (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/starbucks-awareness-rate
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<blockquote cite="https://lighthousedata.io/data/starbucks-awareness-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- brand awareness rate for Starbucks among respondents<br><small>Source: Verasight (2025) · <a href="https://lighthousedata.io/data/starbucks-awareness-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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