B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
5%
5% -- brand awareness rate for NCBA Group among Mdundo audience in Kenya (2024-11)
Brand awareness for NCBA Group was raised to 5% among the Mdundo audience in Kenya following the 4-month 'Twende Mbele' campaign.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2024-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mdundo for Brands
Primary
Tier A
https://www.mdundoforbrands.com/post/we-are-pleased-to-spotlight-our-4-month-collaboration-with-ncba… ↗
Source Article
We are pleased to spotlight our 4-month collaboration with NCBA Group for the “Twende Mbele” campaign.
We are pleased to spotlight our 4-month collaboration with NCBA Group for the “Twende Mbele” campaign.
Nov 5, 2024
1 min read
Case Studies
Guided by valuable insights from Stephanie Atieno Odhiambo, Michelle Ombati, Winnie Chebet and the rest of the team, we accomplished a notable campaign reach of …
Original Research
Mdundo for Brands
· Original study ↗
Methodology
Platform-reported brand awareness lift from 4-month campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NCBA Group among Mdundo audience in Kenya: 5% brand awareness rate. Source: Mdundo for Brands (2024-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ncba-brand-awareness-5-percent-mdundo-kenya
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<blockquote cite="https://lighthousedata.io/data/ncba-brand-awareness-5-percent-mdundo-kenya" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- brand awareness rate for NCBA Group among Mdundo audience in Kenya<br><small>Source: Mdundo for Brands (2024-11) · <a href="https://lighthousedata.io/data/ncba-brand-awareness-5-percent-mdundo-kenya" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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