B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- brand awareness rate for Old Pal (2022)
15% of California flower consumers are aware of the Old Pal brand.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brightfield Group
Primary
Tier B
https://blog.brightfieldgroup.com/the-multi-state-brand ↗
Source Article
The Multi-State Cannabis Brand
Click here to download this post's companion infographic for additional context, charts, graphs, and visualizations.
National cannabis brands are here. Multi-state operators (MSOs) hopped across borders as medical and adult-use markets opened, spending billions to bring their flagship and acquired b…
Original Research
Brightfield Group
· Original study ↗
Methodology
Brightfield Group cannabis brand tracking; Old Pal ranks 12th in awareness in California
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Old Pal: 15% brand awareness rate. Source: Brightfield Group (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/old-pal-ca-flower-awareness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/old-pal-ca-flower-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- brand awareness rate for Old Pal<br><small>Source: Brightfield Group (2022) · <a href="https://lighthousedata.io/data/old-pal-ca-flower-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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